Privacy Policy
Last Updated: March 5, 2026
Guangzhou Lichu Network Technology Co., Ltd. (hereinafter referred to as "Lichu Network", "we", "us" or "our") is a limited liability company engaged in the information transmission, software and information technology service industry, with its registered address in Tianhe District, Guangzhou. We are committed to protecting the privacy and security of your personal data when you visit our official website, use our products and services. This Privacy Policy explains how we collect, use, store, disclose and protect your personal information, as well as your rights and choices regarding your personal data. By accessing or using our website and related services, you acknowledge that you have read, understood and agreed to the terms and practices described in this Policy.
This Policy complies with relevant international and domestic privacy protection laws and regulations, including but not limited to the General Data Protection Regulation (GDPR), the Personal Information Protection Law of the People's Republic of China, and other applicable laws and regulations, to ensure that your personal data is protected in a legal, standardized and secure manner.
1. Information We Collect
We only collect personal information that is necessary for providing our services, improving user experience and complying with legal obligations. The collected information is divided into the following categories:
1.1 Voluntarily Provided Information: When you register an account, inquire about our services, submit a cooperation request, you may voluntarily provide us with personal information such as your name, email address, phone number, postal address, payment information, and account password. This information is used to complete transactions, respond to your inquiries and provide you with the required services.
1.2 Automatically Collected Information: When you visit our website, we may automatically collect certain non-identifiable information through cookies and similar technologies, including your IP address, browser type, operating system, browsing history, page access time, and device information. This information is used to analyze website operation status, optimize page layout, and improve user browsing experience, and will not be used to identify your personal identity independently.
1.3 Sensitive Personal Information: We will not actively collect sensitive personal information such as your racial or ethnic origin, political views, religious beliefs, medical records, and biometric data unless it is necessary for providing services and with your explicit consent. If sensitive personal information needs to be collected in special circumstances, we will take stricter protection measures to ensure the security of the information.
2. Purpose of Collecting Information
We collect and use your personal information only for the following legitimate purposes, and will not use it beyond the scope of the stated purposes without your consent:
2.1 To provide and maintain our services, including processing your orders, delivering goods, providing technical support, and responding to your complaints and suggestions;
2.2 To improve our products and services, optimize website functions, and provide you with more personalized and appropriate service experience based on your browsing and use habits;
2.3 To conduct legal business operations, including but not limited to complying with tax obligations, handling disputes, preventing fraud and illegal activities, and ensuring the security of our services;
2.4 To send you relevant information about our products, services and promotions with your consent, and you can unsubscribe from such information at any time;
2.5 To comply with applicable laws, regulations and legal obligations, and respond to inquiries and requirements from regulatory authorities.
3. How We Use and Disclose Information
3.1 Internal Use: We will only allow authorized employees to access your personal information, and such employees are bound by strict confidentiality obligations. Any violation of confidentiality obligations will be subject to corresponding disciplinary actions and legal liabilities.
3.2 Disclosure to Third Parties: We will not sell, rent, or disclose your personal information to any third party without your explicit consent, except in the following circumstances:
- Third-party service providers who assist us in providing services, such as payment processors, logistics companies, and technical support providers. These third parties are required to abide by this Privacy Policy and relevant laws and regulations, and only use your information for the purpose of providing services to us;
- When required by law, court order, or regulatory authority, we will disclose your personal information in accordance with legal procedures;
- In order to protect the legitimate rights and interests of Lichu Network, its users or the public, such as preventing fraud, responding to emergencies, and safeguarding public safety;
- When we conduct mergers, acquisitions, asset transfers or other business reorganizations, your personal information may be transferred to the successor entity, and we will notify you in advance and ensure that the successor entity continues to comply with this Policy.
3.3 Anonymization and De-identification: We may anonymize or de-identify your personal information, so that it can no longer identify your personal identity. Such anonymized data may be used for data analysis, market research, and service optimization, and may be shared with third parties.
4. Information Storage and Security
4.1 Storage Period: We will only retain your personal information for the period necessary to achieve the purposes stated in this Policy, or for the period required by applicable laws and regulations. After the retention period expires, we will take safe measures such as deletion or anonymization to process your personal information.
4.2 Security Measures: We have adopted industry-standard technical and management measures to protect your personal information from loss, misuse, unauthorized access, disclosure, tampering and destruction, including but not limited to data encryption, firewalls, access control, regular security audits, and employee training. However, please note that no data transmission or storage technology can be 100% secure. We will do our best to protect your information, but we cannot guarantee absolute security.
5. Your Rights Regarding Personal Information
You have the following rights regarding your personal information in accordance with applicable laws and regulations:
5.1 Right of Access: You have the right to request access to your personal information held by us, including the type, scope and use of the information;
5.2 Right of Correction: If your personal information is incorrect or incomplete, you have the right to request us to correct or supplement it;
5.3 Right of Deletion: You have the right to request us to delete your personal information in circumstances such as the purpose of collecting the information has been achieved, you withdraw your consent, or we no longer need to retain the information;
5.4 Right to Withdraw Consent: You can withdraw your consent to our collection and use of your personal information at any time. After withdrawing consent, we will no longer collect and use your information, but this will not affect the validity of the information processing activities carried out based on your prior consent;
5.5 Right to Data Portability: You have the right to request us to provide your personal information in a portable format that is easy to transfer, and to transfer it to a third party designated by you under the premise of complying with laws and regulations.
To exercise the above rights, you can contact us through the contact information provided below. We will verify your identity in a reasonable manner and respond to your request within the time limit required by law.
6. Cookies and Similar Technologies
Our website uses cookies and similar tracking technologies to improve user experience. Cookies are small text files stored on your device, which can help us remember your preferences, track your browsing activities, and optimize website performance. You can adjust your browser settings to refuse cookies or delete existing cookies, but this may affect some functions of our website and your user experience.
7. Policy Updates
We may update this Privacy Policy from time to time in accordance with changes in laws, regulations and business needs. When an update occurs, we will post the revised Policy on our official website and update the "Last Updated" date. The updated Policy will take effect on the date of publication. We recommend that you regularly check this Policy to understand the latest privacy protection measures.
8. Contact Us
If you have any questions, suggestions or complaints about this Privacy Policy or the processing of your personal information, please contact us through the following channels:
Company Name: Guangzhou Lichu Network Technology Co., Ltd
Contact Email: [email protected]
We will respond to your inquiry within 15 working days and try our best to resolve your questions and concerns.
By continuing to use our website and services, you confirm that you have read and understood this Privacy Policy and agree to our collection, use and protection of your personal information in accordance with the Policy.
Guangzhou Lichu Network Technology Co., Ltd. reserves the final interpretation right of this Privacy Policy.